Brand Identity

Concept

There has never been an apparel company that has cornered the market as the official clothing line of the modern day person who has adopted a cultural lifestyle. Color Heritage Reggae wear Apparel was developed to give the Culturally Oriented his own Reggae wear style that he can identify with. Color Heritage Reggae wear represents creativity, cultural richness and style. We recognize that in every Heritage there is Color and Beauty, and through our creativity, we intend to express this globally.

Market

Color Heritage will for the first time provide this audience with its very own "Reggae wear Lifestyle Brand" embodying the richness of Colors, and depiction of Icons and Symbols with inspiration from the Caribbean, Reggae and World Music, Heritage Themes and Motifs. Our goal is for Color Heritage Apparel to become a "Lifestyle Brand", Worldwide!

Product

Our future goal is to develop into a Contemporary Trendy Street Wear Apparel Company that depicts rich cultural designs for people of all nations.

Our present collection depicts Trendy Street Wear Designs with a rich Reggae wear Rasta Farian appeal.

TargetCustomer

Age 18-45, Consumer with an appreciation for Reggae wear and Rasta Street Culture.

Design Philosophy

To create designs that reflects a cultural awareness which is associated with the targeted consumer’s lifestyle.

Collection

Our collection includes Tees, Wovens, Knits, Denim, Non-Denim, Outerwear and Accessories. All of our products are of extreme quality but bears an affordable price tag. As reggae music is labeled “ World Music” by the official institutions that report on music, likewise Color Heritage Reggae wear Apparel will come to be known as "World Apparel". Color Heritage Apparel is for people of all Nations".

Location

Currently Color Heritage Reggae wear Apparel can be found at select Dr. Jay’s Specialty Store locations in New York City and in select stores that carry Reggae wear in the New York Tri-State area, Florida,Alabama,Virginia,Connecticut,California,Canada, select islands in the Caribbean and a distribution in Japan and parts of Asia. Check out our website at www.colorheritage.com.

Promotion

The Brand is represented by the several Reggae Artists out of Trinidad and Tobago, Jamaica and other Caribbean Islands. Check out our my space site at www.myspace.com/colorheritagemovement. You can see the brand worn by Jahbahmi while hosting Cross Caribbean Countdown on TempoNetwork. The brand is also promoted on New York Hot 97, on the Reggae Tip on Sunday nights, hosted by Bobby Konders and Jabba, on Linkup radio on 93.5FM Reggae Favorite Station with DJ Sean and Squeeze and also on select underground radio stations. Color Heritage can also be seen in News Paper Articles, and relative Fashion Magazines such as Jamrock Magazine, Reggae Source and Posh Magazines that targets the Caribbean / Reggae Community

Coming Soon

Look out for our Color Heritage Reggae wear Apparel "Reggae wear Empress Tees" in stores soon!

"There are many ways to rep your Heritage, Know your Heritage" Wear your Heritage" Rep your Heritage" REP IT!"